Neustar Project Blueprint
Roles I Lead UX
Neustar tens of millions of dollars acquiring companies and assets in order to build the world's most comprehensive marketing analytics solution.
These acquisitions, although playing in the same marketing analytics space, had vast differences in their work flows and lexicons. Project Blueprint took all of those disparate experiences and melded them into one cohesive workflow. This is a project that I love to discuss: there is a lot of nuance and complexity here.