Neustar Project Blueprint
Roles I UX, Visual
Neustar underwent a shift in business focus. Always a leader in big data management, Neustar spent years acquiring companies and assets in order to build the world's most comprehensive marketing analytics solution.
These acquisitions, although playing in the same marketing analytics space, had different experiences: work flows, lexicons, gaps and overlaps in functionality. Project Blueprint took all of those disparate experiences and melded them into one cohesive workflow and product.