UX Process

A short presentation on modes and methods within UX. By no means exhaustive, a simple look at some of the process I use. 

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After 25 years in product UX at companies large to small (from AOL to a three-person start-up), the only thing that is certain is that there is no set way to do anything. Time, resources, available data, product lifecycle, product type, market maturity, and on and on, all dictate their own solutions and paths forward. That is probably why I love UX and product so much: it is never the same river twice.